Written by: Stephen Grassi
This blog post is based on the Hotel-Industry.co.uk article “Staff Retention: A Guide to Talent Retention” by Caroline Cooper.
Understanding
“Understanding people’s aspirations can … put you in a better position to retain your valued team members.” Caroline Cooper opens up her article by acknowledging the fact that employers must understand their employees if they wish to keep them with the company. Cooper states that better understanding between employees and employers can be gained through regular meetings, such as performance appraisals. This gives the employee the opportunity to talk about issues such as his career goals or things in the workplace that might be bothering him. This gives the employer the opportunity to better understand the employee and help him achieve his goals while also achieving the goals and strategies of the company.
Support
Even when employees are performing well, they need support. Management cannot assume that if you just leave employees alone, they will continue to perform at a high level. While it is true that employees should be left alone from micromanaging meddlers, employees should not be left completely alone. Employees need organizational support in order to perform well. This support can be emotional support, such as recognition for a job well done. It can be on-the job support of giving employees the tools they need to get the job done well. It can also be support of the employee’s long term career goals by offering advanced training and pushing employees to fulfill their potential. By supporting an employee’s long-term well-being, the employer can improve the retention of its employees.
Security
The economic crisis of the past few years has left the job markets very volatile. Many companies have had to lay off employees amid this recession. In order to retain your top talent, Cooper contends that you must make them feel secure in your organization. There is always risk involved with taking on a new job with a different employer, so offering extra security to your top talent can help ensure that they will remain with your organization. Keep your employees informed about management’s business decisions and keep lines of communication open so that you can establish and preserve the trust of your employees. This will help prevent your top talent from jumping the ship to other organizations.
Recognition
Recognition of performance was touched on briefly when talking about support, but it was not further explained. Recognizing the accomplishments, contributions, and successes of employees is a key way to keep job satisfaction high among employees. This recognition can come in many forms. It can be as simple as hearing a co-worker say “Good job!” or “Thanks for your help!” It can also be something more tangible, such as bonuses, raises, and promotions within the organization. Recognition is essential to motivating employees and keeping morale high. By using employee recognition to accomplish these two functions, it is very likely that retention of top talent will be successful.
Responsible Employer
Employers must recognize that all employees will eventually leave the organization. There is nothing an organization can do to change this. Therefore, Cooper admonishes employers to recognize this fact and take steps to deal with it. Keep lines of communication open with employees so that you can know about organizational departures in advance and plan for them. Have succession plans. Let employees know when higher-level positions are available and promote from within whenever possible. These steps will help build a strong positive culture and a good reputation, which in turn will help the organization in its long-term quest for success.
Conclusion
Retaining top talent is something that all organizations wish to accomplish. The steps outlined here will help organizations reach that goal. Understand your employees’ needs. Be supportive of employees and help them accomplish their professional goals. Ensure that employees feel secure with their jobs. Be quick to recognize the accomplishments of employees. Finally, organizations must recognize the reality of situations and be ready to deal with those situations. All of these assessments are in alignment with Human Resource Management (the text) by Mathis and Jackson. In chapter 5, the text offers up several issues that are key to talent retention. The text states that management factors, work relationships, rewards, and career training and development are all factors that intersect with the statements by Cooper. If the steps outlined by Cooper and the text are followed, they will help an organization retain its talent.
“Staff Retention: A Guide to Talent Retention”
Caroline Cooper
Hotel-Industry.co.uk, March 2012




